Haenuki Japanese Rice from Yamagata 5kg

Led by Kota Kudo, a former Mitsukoshi Isetan buyer, our sourcing team carefully selects and directly imports the premium rice brand Haenuki.
Yamagata Prefecture is one of Japan’s top rice-producing regions. Its clearly defined four seasons, large temperature differences between day and night, pure snowmelt water from Mt. Gassan and the Zao mountain range, and fertile soil bring out the rice’s natural sweetness and aroma.
Among them, Haenuki stands out for its beautifully uniform grains. When cooked, it becomes glossy, plump, and fluffy. It has just the right amount of stickiness, a firm texture, and a natural sweetness. What’s more, it stays delicious even after it cools, making it perfect for bento lunches and rice balls.
Our affordable price is possible because WASO imports it directly, without going through middlemen. You can enjoy guaranteed quality at a price that feels closer to home.
This Yamagata-grown rice pairs beautifully with Japanese, Western, or Chinese cuisine. Bring the blessings of Yamagata to your table and enjoy them with your family.