Kitchoraku

Pure white happiness held gently in your hands. Delicious rice brings quiet joy and warm smiles to the table. In the snow country of Minamiuonuma, Kitchoraku devotes itself to rice making with care and patience. Through gentle low-temperature handling and milling, we draw out aroma, shine, and natural sweetness. One bowl at a time, we quietly share that joy with tables around the world.